State Farm x nba2k '23

NGHBR GOODS

campaign idea

To bring State Farm into NBA2K's open world ("The City), we built an in-game store that sat next to other brands such as Nike, Adidas, and Puma called "NGHBR GOODS," for gamers to come and collect exclusive State Farm branded merch and meet the first branded NPC himself, Jake from State Farm.

Role

Creative Director

CAMPAIGN CASE STUDY

meeting jake in-game

Back To Portfolio