NBA All-Star Weekend
NBA All-Star Weekend is bigger than basketball—it’s a cultural event. So State Farm showed up as more than a sponsor, creating an immersive fan experience that stretched from the event floor to social feeds to the national broadcast, with Jake from State Farm at the center of it all.
Creative Director
Experiential, Social, Influencer Partnerships, Broadcast Integration
Influencer Integration
To take the experience beyond the booth, we invited some of basketball’s biggest social creators to take on Neighborhoops—then challenge their followers to beat their time.
Jake from State Farm Meet & Greet
NBA All-Star Weekend is packed with stars—so we brought our own. Jake from State Farm stopped by to meet fans, snap some photos, and bring a little star power to the State Farm experience.
Jake's All-Star Fit
All-Star Weekend is as much about the fits as the basketball. So we teamed up with Courtney Mays, stylist to NBA star Chris Paul, to create a one-of-a-kind look worthy of Jake from State Farm’s All-Star debut.
Jake's All-Star Social Coverage
All-Star Weekend is as much about the fits as the basketball. So we teamed up with Courtney Mays, stylist to NBA star Chris Paul, to create a one-of-a-kind look worthy of Jake from State Farm’s All-Star debut.
