NGHBR GOODS
To make State Farm feel like a natural part of NBA 2K’s open-world experience, The City, we didn’t just advertise in it—we built a destination. NGHBR GOODS was an in-game store alongside Nike, Adidas, and Puma, where players could score exclusive State Farm gear and meet the game’s first-ever branded NPC: Jake from State Farm.
Creative Director
In-game Integration, Twitch Stream Partnership, Social
Battle of the Khakis Twitch Stream
Jake from State Farm hit the virtual court, teaming up with some of NBA 2K’s biggest streamers for a live Twitch showdown that brought State Farm straight into the gaming community.
