State Farm

Jazz Bath

campaign idea

After the debut of our 2022 State Farm NFL campaign, we noticed fans couldn’t get enough of Patrick Mahomes’ rather unique bath routine. We knew this was a chance to capitalize on the organic social chatter and connect with millennials in an unexpected and fun way, which isn’t always easy for an insurance brand. So, we created an integrated campaign where we invited consumers to turn their ordinary bath into a #JazzBath

Role

Creative Director

Awards

The Shorty Awards
The Webbys
The Drum
Chicago Addys
ADC
NYX
Muse Awards

campaign case study

1-866-jazz-bath

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