Seis de Mayo
Cinco de Mayo is the one day every brand tries to own the taco conversation. But for Ortega, one day of celebration wasn’t enough. So instead of competing for attention on May 5th, we created an entirely new national holiday: Seis de Mayo.
Group Creative Director
Brand Activation, PR, Social
Chicago Morning News Segment
Creating a new holiday only works if people hear about it. So we sent Ortega’s larger-than-life spokesperson, Brotega, to ABC Chicago Morning News to spread the word about Seis de Mayo.
Chicago Food Influencers
To help spread the word beyond the event itself, we partnered with some of Chicago’s biggest food influencers—inviting them to experience the activation, enjoy a few free tacos, and share Seis de Mayo with their audiences.
Stock Up For Cinco & Seis
If people were already headed to the grocery store for Cinco de Mayo, why not help them celebrate the next day too? A Buy One, Get One offer on social made it easy to stock up for both holidays.
A Nationwide Holiday
Why should Chicago have all the fun? We built a nationwide experience on Ortega’s website, complete with recipes that gave every state’s favorite dish the Ortega taco treatment.
