make-a-wish

Hope Is Medicine

campaign idea

70% of current Make-A-Wish recipients go on to live fullfilling lives. Sadly, that's not what most people think of when they think of Make-A-Wish. We created a campaign to change that misperception.

Role

Associate Creative Director

Awards

Effie Awards
The Drum
ANA Awards
The Tower Awards

Campaign mantra video

print

out-of-home

In celebration of World Wish Day, we took to the streets of Chicago to raise awareness of the organization and extend the brand’s 'Hope is Medicine' campaign.​ The goal was to change public perceptions about how wishes for children work.

An estimated 30,000 people saw the campaign and some in attendance shared their stories of how Make-A-Wish made a difference.

Back To Portfolio