Hope Is Medicine

campaign idea

70% of current Make-A-Wish recipients go on to live fullfilling lives. Sadly, that's not what most people think of when they think of Make-A-Wish. We created a campaign to change that misperception.


Associate Creative Director


Effie Awards
The Drum
ANA Awards
The Tower Awards

Campaign mantra video



In celebration of World Wish Day, we took to the streets of Chicago to raise awareness of the organization and extend the brand’s 'Hope is Medicine' campaign.​ The goal was to change public perceptions about how wishes for children work.

An estimated 30,000 people saw the campaign and some in attendance shared their stories of how Make-A-Wish made a difference.

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