Hope Is Medicine
When people hear Make-A-Wish, they often assume the worst. But 70% of wish recipients go on to live fulfilling lives. Hope Is Medicine set out to change that perception—reframing a wish not as an ending, but as part of a future filled with possibility.
Creative Director
Print, Digital UX/UI, Out-Of-Home, Experiential
Effie Awards
The Drum
ANA Awards
The Tower Awards
Chicago Outdoor Activation
For World Wish Day, we brought Hope Is Medicine to the streets of Chicago—reaching an estimated 75,000 people and inspiring many to share their own stories of how Make-A-Wish had impacted their lives.
