girls in the game

Why Not?

campaign idea

Doubt. One small word. Five simple letters. Yet, it’s powerful enough to change lives. Because doubt can get in the way of a young girl thinking she can go to college, or see the world or that her dreams will remain just that…dreams. But when you take doubt out of the equation there’s no telling where these girls might go, what they can become and the change they can have on their lives and this world.

Role

Associate Creative Director

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